The popularity of the Korean wave, which began with Korean soap operas, has increased interest in Korean food. With lowered entry barriers, it is now easier for Korean food to enter overseas markets.

In addition, the Korean Wave such as K-pop, also played a big role in making Korean food popular worldwide.

Through K-pop, many locals are interested in various Korean cultures, and are influencing the purchase of Korean products and food. Lipmen Co., Ltd. is also growing along the way of global exports created by the Korean Wave.

Lipmen Co., Ltd. is taking the leading role in exporting Korean flavors that can be tasted by people around the world, starting with exports of red pepper paste, starch syrup, jin-mi-chae(seasoned dried squid), and dried sweet potatoes.

However, strategies that rely solely on the Korean Wave can now lead to the company to be driven out of the market in the long term. Therefore, it is necessary to seek for active entry strategies that consider the tastes of locals.

By cooperation and partnership with Lipmen Co., Ltd., we can create added value through sharing various and useful information in the areas of food development, technology exchange, and trade.

Lipmen Co., Ltd. will continue to keep our pace with the globalization of Korean products.